Edition 02 Sep 202601Hook pages · 18 filed
Finished posts, filed by niche.
Three worked posts per page, each stamped with the Hook formula behind it and the rule for when that formula fails.
02The index
01Instagram hooks for postpartum fitness coachesFor postpartum and pre-natal coaches02Instagram hooks for online personal trainersFor online coaches selling monthly or 12-week programs03Instagram captions for a 12-week fat loss programFor coaches selling a fixed-length fat loss block04What to post as a personal trainer on rest dayFor trainers who only post when they train05Instagram hooks for over-40s fitness coachesFor coaches training clients in their 40s, 50s and 60s06Instagram hooks for powerlifting coachesFor strength and powerlifting coaches taking online clients07What to post as a personal trainer on MondayFor trainers whose feed goes quiet at the start of the week08Instagram hooks for women's strength coachesFor coaches training women to lift heavy09Instagram captions for a coaching intakeFor coaches opening spots this week10Instagram hooks for hybrid athlete coachesFor coaches programming lifting and running together11Instagram hooks for coaches with no client results yetFor newly qualified coaches with no transformations to show12Instagram hooks for gym trainers going onlineFor floor-based PTs building the online side13Instagram hooks for online nutrition coachesFor online nutrition and macro coaches14What to post as a personal trainer in JanuaryFor coaches facing the January rush15Instagram hooks for CrossFit coachesFor CrossFit and functional fitness coaches16Instagram captions for a price increaseFor coaches raising their prices17Instagram hooks for menopause fitness coachesFor coaches working with women in perimenopause and menopause18What to post when you have no client results yetFor coaches with an empty portfolio
Vault edition 02 Sep 2026 · new pages are added as the Vault grows
03The hook letter
One Hook a week,
worked through.
One formula from the Vault, one post it wrote for a real offer, one note on when it fails.