When a new mum tells me she has no time, she is not asking me to find her an hour.
She is telling me the plan I sent her assumes a life she does not have.
So we build around 20 minutes, twice, in the room where the baby sleeps.
That is the whole program. 12 weeks, written around your week, not mine.
Use when one sentence kills every sale. Never mock the objection.
Hook 14
04The Myth Kill
Context line: core work after birth
Crunches are not what is missing from your core.
Most of the women I see 6 weeks post-birth cannot brace properly yet, so every rep leaks pressure into the same weak line.
Breathing first, then loading. It looks like nothing and it changes everything.
I put the first 3 sessions in a free guide. Comment BRACE and I will send it.
Use when the niche repeats something that is not true. Never kill a myth your own program leans on.
Hook 04
02The False Confession
Context line: my own advice sounds lazy
I tell postpartum clients to walk. That is it, for the first fortnight.
It sounds like I am being paid to do nothing.
What it actually does is rebuild the thing every other exercise sits on top of, and it is the only part nobody skips.
Week 3 is where the barbell comes back. The 12-week block starts Monday.
Use when your best advice sounds like a mistake. Never confess something a client paid you to fix.
Hook 02
Each post above names the Hook it came from, so the formula is reusable after you have changed the numbers to your own.
03Where these usually go wrong
The common miss in this niche is opening with the transformation. The reader is 9 weeks post-birth and does not believe it applies to her yet.
The Vault is the numbered index these formulas come from. Every Hook carries a use and a never, and every change is dated.