Context line: I have no before-and-after photos yet
I have no transformation photos to show you. I qualified in June.
What I do have is 4 years of my own training, a written plan for every one of those weeks, and the results of that on a bar I can point at.
My first 3 clients get the same plan, my full attention, and a price that reflects the fact that I am new.
$99 a month for the first 3. That price does not come back.
Use when your best advice sounds like a mistake. Never confess something a client paid you to fix.
Hook 02
04The Myth Kill
Context line: you need a transformation to be taken seriously
The idea that a coach needs a wall of before-and-afters to be worth paying is mostly repeated by coaches who have one.
What a client actually needs is somebody who writes the plan down, watches the numbers, and changes them on time.
That is a skill with a syllabus, not a photo album.
3 opening spots at $99 a month. DM me the word FIRST.
Use when the niche repeats something that is not true. Never kill a myth your own program leans on.
Hook 04
01The Callout
Context line: who my first spots are not for
These first 3 spots are not for anyone who wants a coach with 10 years of clients behind them.
You would be my early client and you would get the version of me with 4 hours a week for 3 people.
In exchange: $99 a month, every session written and reviewed, and I answer within the day.
DM me if being early is a fair trade for you.
Use when you know exactly who you are not for. Never aimed at a whole group of people.
Hook 01
Each post above names the Hook it came from, so the formula is reusable after you have changed the numbers to your own.
03Where these usually go wrong
The common miss is borrowing proof. Hook 11 and Hook 16 need a real client and their yes in writing, so they stay shut until you have one.
The Vault is the numbered index these formulas come from. Every Hook carries a use and a never, and every change is dated.
