Instagram hooks for online nutrition coaches

Context line: hitting macros to the gram

Hitting your macros to the gram is not the part that works. Most people who come to me were within 10g of protein every weekday and still stuck, because Saturday and Sunday never went into the app at all. 5 days logged honestly beats 7 days logged neatly. Comment PROTEIN and I will send you the 4 numbers I actually read.

Use when the niche repeats something that is not true.
Never kill a myth your own program leans on.

Context line: they say they cannot track while feeding a family

When a client tells me she cannot weigh food while cooking for 3 other people, she is right, and I am not going to argue her out of it. She is not putting chicken on a scale while a 6-year-old waits for pasta. So we build the plate instead. A palm of protein, a fist of carbs, and one thing on it that never gets measured. That is week 1 of the nutrition block. £120 a month.

Use when one sentence kills every sale.
Never mock the objection.

Context line: the 6-meal PDF meal plan

I will not send you a plan with 6 named meals on it. It holds until the Thursday you are in a car park at 7pm with 20 minutes, and then it has no answer and you have failed something that was never yours. We write rules that survive that Thursday: protein first, one meal you do not touch, and a range instead of a single number. £120 a month and I take 6 people at a time.

Use when a practice is worth naming and refusing.
Never a person, never a competitor by name.