I can sell 30 hours a week on the gym floor. That is the ceiling, and it arrives whether or not I am any good.
The 31st hour does not exist, so for 2 years my income was a rota rather than a job.
Online coaching is the same programming without the rota, which is why half my clients now train in gyms I have never been in.
$199 a month, 4 places. DM me the word ONLINE.
Use when the cost of waiting can be counted. Never invent the number.
Hook 09
14The Client-Objection Flip
Context line: they say online cannot be as good as in person
When someone says online cannot be as good, they usually mean nobody will correct their form.
Fair. So we film 3 sets in week 1, and I send back the timestamps rather than a thumbs up.
What you gain is the part in-person never covers: a written plan for the 4 days I am not standing there.
$199 a month, and the first video review happens in week 1.
Use when one sentence kills every sale. Never mock the objection.
Hook 14
02The False Confession
Context line: my floor clients were paying for company
For a while my in-person clients were paying me to count their reps, and I let them, because the hour was booked either way.
Counting is not coaching. The coaching was the 20 minutes I spent on Sunday writing their week, and they were getting that free.
So now that part is the product, and it costs a fifth of an hour with me.
$199 a month. 4 places.
Use when your best advice sounds like a mistake. Never confess something a client paid you to fix.
Hook 02
Each post above names the Hook it came from, so the formula is reusable after you have changed the numbers to your own.
03Where these usually go wrong
The common miss is announcing the change. Nobody buys a business decision; they buy the thing it lets you do for them.
The Vault is the numbered index these formulas come from. Every Hook carries a use and a never, and every change is dated.
